Understanding the peak flower season in Victoria is essential for florists, flower lovers, and anyone looking to send thoughtful gifts that align with the moment. Flowers are timeless expressions of love, care, celebration, and remembrance. In Victoria, Australia, the demand for fresh blooms surges during specific times of the year.
At Lily Blooms, a trusted florist in Victoria, we see clear seasonal trends that shape our floral design, stock, and delivery schedules. Whether you’re planning a gift or running a business, here’s everything you need to know about the peak seasons for flowers in Victoria.
1. Valentine’s Day (14th February) – Love in Full Bloom
One of the busiest days for flower delivery in Victoria is undoubtedly Valentine’s Day. Couples across the state turn to roses—especially long-stemmed red ones—to express love and affection. Other popular Valentine’s Day flowers include tulips, lilies, and orchids.
Why it’s a peak season:
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Romantic traditions and high demand for red roses
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Many orders placed for same-day delivery
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Retailers and local flower markets in Victoria often sell out quickly
💡 Tip for customers: Pre-order early to secure premium rose arrangements and avoid last-minute stress.
2. Mother’s Day (Second Sunday of May)
Mother’s Day is one of the top-selling periods for florists in Victoria. Sons and daughters across the region choose floral gifts to honour the women who raised them. Florists prepare bright, cheerful arrangements filled with seasonal flowers like chrysanthemums (the classic “mum” flower), carnations, tulips, daisies, and lilies.
Why it’s a peak season:
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Celebrated across all generations
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High demand for custom and pastel-toned bouquets
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Many orders are sent to homes and aged care facilities
💐 Best choices: Chrysanthemums, pink roses, peonies, gerberas.
3. Spring (September – November) – Nature’s Floral Show
Spring is the peak flower season in Victoria in terms of variety and abundance. Wildflowers bloom across the state, gardens come alive, and flower markets in Victoria are bursting with vibrant local blooms. Spring is ideal for weddings, events, and home floral décor.
Why it’s a peak season:
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Ideal climate for local flowers
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Popular time for weddings and baby showers
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Availability of iconic spring flowers like daffodils, tulips, ranunculus, freesias, and irises
🌸 Florist tip: Spring is the best time to source locally grown, eco-friendly flowers in Victoria.
4. Christmas Season (December)
December brings both summer and the holiday spirit. It’s also a popular time for flowers, especially for decorating homes, offices, and gifting. While not as intense as Valentine’s Day or Mother’s Day, Christmas sees a high volume of flower delivery across Victoria.
Popular Christmas flowers include red and white roses, natives like proteas and waratahs, and green foliage such as holly and eucalyptus.
🎄 Best uses: Table centrepieces, gifts for teachers, corporate hampers.
5. Funerals & Sympathy Flowers – Year-Round Demand
While not tied to holidays, funeral and sympathy flowers are a consistent part of the floral industry in Victoria. These arrangements require care, sensitivity, and timely delivery, often to homes, churches, or funeral homes.
🌿 Popular choices: Lilies, white roses, chrysanthemums, orchids, and native foliage.
6. Birthdays, Anniversaries & Just Because
Outside major holidays, birthdays and anniversaries provide a steady stream of demand. Customers choose seasonal blooms or favourite flowers of the recipient. A growing trend is “just because” bouquets—ordering flowers to brighten someone’s day or say thank you.
🧁 Great options: Mixed seasonal flower bouquets, sunflowers, soft pink arrangements.
7. Seasonal Flower Availability in Victoria
Knowing which flowers bloom when helps both florists and customers choose the best bouquets. Here’s a brief guide to seasonal flowers in Victoria:
Spring (Sep–Nov)
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Tulips
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Ranunculus
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Irises
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Freesias
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Hyacinths
Summer (Dec–Feb)
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Roses
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Dahlias
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Lisianthus
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Zinnias
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Sunflowers
Autumn (Mar–May)
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Chrysanthemums
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Proteas
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Gerberas
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Camellias
Winter (Jun–Aug)
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Hellebores
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Tulips (greenhouse-grown)
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Stocks
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Carnations
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Hyacinths
🛒 At Lily Blooms, we carefully select and source the best seasonal flower bouquets for freshness, meaning, and style.
8. Planning Ahead: How to Order Flowers During Peak Seasons
Ordering during peak times? Here are some tips:
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Pre-order early (especially for Valentine’s and Mother’s Day)
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Choose seasonal blooms for the best value and freshness
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Consider delivery schedules – order at least 1–2 days ahead for smooth arrival
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Shop local – a trusted florist near you in Victoria ensures better quality and service
Why Choose Lily Blooms?
As one of the most dependable online florists in Victoria, Lily Blooms offers:
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Same-day flower delivery across Wonthaggi, Cowes, Inverloch, Lang Lang, and the wider Bass Coast
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Custom floral arrangements for all occasions
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Affordable indoor plants and gifts
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Thoughtful, beautifully wrapped bouquets using the freshest seasonal flowers
Whether it’s a major holiday or an everyday moment, we’re here to help you send joy, love, and colour—when it matters most.
Final Thoughts
The peak flower seasons in Victoria reflect more than just calendar dates—they capture the emotions and traditions that define each time of year. From the romantic rush of Valentine’s Day to the gentle joy of spring blooms, flowers are the perfect way to mark life’s moments.
Planning to send a beautiful bouquet soon? Trust Lily Blooms for high-quality, heartfelt flower delivery in Victoria all year round.
🌼 Order online now at www.lilyblooms.com.au
📞 Or call us at +61 408 444 644 to speak with a local floral expert.
